Flormar was established in the 1970s in the City of Milan. Fast forward 40 odd years and they’re making their debut in South Africa. Flormar, made up on hundreds of different products, and being new to us I took to the rest of the world to get a background on the cosmetic brand. My research has shown that the brand is well known and their products are trusted between millions of users. They’re going worldwide!
Flormar impresses with their research development and the brand is forever improving their products. They don’t only improve on future developments but on their top selling ranges as well. An amazing example of this is the recent launch of the High Performance Rotating Mascara. This product creates glamorous and plump lashes through its 360° rotating wand – this seriously blew my mind. Another great product of their collection that’s in a league of its own is their loose powder. The powder locks in moisture and keeps the skin hydrated.
While visiting the Flormar pop up store in Kenilworth centre I actually did a water test in where we threw some of the loose powder into a shot glass filled with water. The powder didn’t mix with the water, it just floated on top and when I stuck my finger into the glass the dry powder clung to my skin and I just blew it off.
In addition to being taken through the entire range and testing the products, I chose some items to take home with me. These were my choices:
- Perfect Coverage Foundation in Toffee – code -115 (R319.00)
I mostly chose the foundation because I ran out the night before lol but that doesn’t meant it wouldn’t have initially been a first choice of mine. In my makeup routine I find that foundation is the most important. Excuse the pun but it sets the foundation for your end result.
I have come to find that the Flormar foundation covers skin imperfections and creates a smoothed skin feel.
Key ingredients are as Sweet Almond oil and Olive oil. It provides protection from the sun’s harmful rays with an SPF 15 filter. It has a new semifluid formula with an impressive soft and rich texture for a comfortable and long lasting make-up for up to 12hrs.
- Smooth n Blush Cream Cheek Colour in Peach satin – SB03 (R199.00)
With this product it’s all about the control in quantity, make sure you use the tiniest bit because the colour is strong and vivid (in a good way). This comes out of Flormar’s new pin up range, that’s inspired by colour and is for someone who likes to take some risk.
The Smooth`n Blush, provides perfect finish for well-defined cheeks. The Light and creamy texture of this blush, enables easy application and blending. Depending on the amount of product taken, it ensures soft, natural or intensive colour. Thanks to cherry blossom extract, it protects the skins moisture balance, smoothens, softens and prevents damaging.
- Revolution Lipstick in Burgundy Mission – code R16 (R149.00)
About a week before I chose this lipstick I told myself that I need a burgundy lippie this AW15. The premium Revolution lipstick has a soft texture that glides onto your lips. It creates an incredible hue with strong pigment and high coverage.
This product is enriched with natural ingredients such as Shea butter, cocoa and olives keeping the lips soft and hydrated. Revolution lipstick is neither too shiny nor matte – it’s just perfect.
- Waterproof lip liner (59.00)