So most of you should be familiar with the international jewellery brand PANDORA, for those of you that aren’t, they are world renowned for the infamous charm bracelets. This however is not all this company should be known for. Just as we transition into autumn, Pandora releases their new spring collection as the season overseas are opposite to ours. The spring collection consists of a variety of different designs and I found myself gravitating towards the poetic blooms and lace designs.
A sense of their spring time range is the way that droplets of water from dew or a spring shower form and shine on petals or leaves has inspired a striking new ring series, Poetic Droplets. Featuring an innovative new stone cut: the buff top cut; a variation of the cabochon cut, combined with the influence of new pop culture, the bold designs play with proportion, colour combinations and light effects. Styled together, they create brilliant bursts of spring colour. The spring collection if broken up into a range of different designs to suit every woman’s needs and wants.
Pandora as a company has mainly been known as a gifting company as 80% of the business comes from customers buying gifts for their loved ones. You guys need to know that there’s more to this company than bracelets and charms and that their rings, necklaces and earrings are equally as gorgeous. You also don’t need a reason to buy these items for another because you can go ahead and just buy them for yourself. I’ve been guilty of doing this and constantly wanting to add to my collection.
They have therefore shifted the focus of the brand and started their UNIQUE AS WE ARE campaign, the campaign is focused on women and what is it is that is unique to each woman. Take some time to watch two amazing videos that bring this entire campaign to life HERE & HERE.
Just as Pandora welcomes their beautiful spring collection we here on the south side of the equator start bidding goodbye to our warmer days and start welcoming the cold. I don't think I mind it too much though (winter fashion) ;).
About this look: Shirt - Refinery, Bracelet and rings - Pandora, Necklace - Unknown, Swimsuit - JBS
Pictures by Photos by Mich