For Spring/Summer ’15 G-Star Raw has introduced their new ‘tight or wide’ campaign. On the 25 February we headed out to celebrate the launch of it at Truth Coffee Roasting in the heart of Cape Town’s CBD. Even though Truth was packed I could pick up the industrial revolution feel the space, copper and wood were elements that stood out to me, they have amazing copper chandeliers hanging from the ceiling and the space is much larger than that of a typical coffee shop.
In true G-Star style the event was off the chain, the music was pumping thanks to the live performances by Grant Marshall of Massive Attack, a.k.a. DJ Daddy G and local DJ pH. The food was amazing and the guest list was nothing short of awesome. It’s always fun having that many creatives, local celebrities, bloggers and photographers all in one space.
“G-Star RAW has captured this essence of jeans and expressed it through their diverse range of styles and fits. Enlisting Ellen von Unwerth for its photography, a natural fit in itself with her affinity for denim and forte with the female subject, the campaign is carried into the online using a slogan-hashtag combination, “Wear it #TightorWide”.”