Amidst the onslaught of international retailers hitting South African shores and clogging up our malls, a refreshing new local initiative is daring to be different. In a time of unprecedented fashion clutter and pop-culture noise, REFINERY presents an authentic, honest fashion retail store for aspirational young adults, eliminating everything that is non-essential and instead focusing on curating the detail of each apparel item.
It’s not just the detail on the denims, jackets and unembellished shirts that makes REFINERY different – the in-store experience itself is something to get excited about. One would expect that a fashion retailer that places so much emphasis on quality and attention to detail to not only break through the noise, but also break the bank. The wonderful surprise is that the price points are exceedingly affordable.
Pepkor Specialty will launch the first of 50 REFINERY stores in March 2016 and at flagship store openings the first 100 customers will receive a free limited edition gift hamper alongside their first purchase. This Friday (18th March 2016) I find myself lucky enough to be attending the launch of the Refinery Store opening in Tygervalley Mall.
Refinery is definitely redefining detail. Visit the REFINERY website, follow them on Facebook and keep an eye on our Instagram account, to learn more and stay informed of launches, specials and exclusive in-store events.